Top tip! For an even better haul, try going to thrift stores that are either a little further out of town (where great items are less likely to be snapped up immediately), or in well-off neighborhoods (where the quality of stock is likely to be higher). That way, once you launch your store, you won’t be starting from scratch! Start posting images that fit your brand image to create a “mood board” of sorts, and generate a buzz for something coming. We’ll also cover promotion and marketing later on, but there’s no reason to wait until you’ve set up shop to start this – especially if you’ll be selling clothing. We’ll cover how to register a business a little later on, but we recommend the first thing you do is grab the handles you want on any social media sites you plan to use. Choosing one is no easy task! You can contact your state’s business filing agency to check for businesses with the same name in your state, or use this database to search for names trademarked at a national level. We go in-depth with the experts on identifying a target market and show you how to put together a customer profile that will help you market your products or services.Ī good brand name should be short, memorable, and unique.How will my target audience find my store? We’ll cover marketing in more detail later on, but it’s worth giving some thought to this from the off.What’s my USP? What makes you stand out from other sellers?.Who can you imagine loving your products? Who is my target audience? Think gender, age, interests, and lifestyle.Here are some questions you’ll want to ask yourself in order to establish this: This isn’t just your name and logo, although that’s certainly part of it – on top of that, you’ll want to put some real thought into your vibe, and your target audience. Now you have an idea of what you want to sell, it’s time to put some thought into your brand. Alternatively – if handbags and personal accessories are your thing – take a look at our guide to selling purses online.Interested in selling “retro men’s sneakers” for real? Be sure to check out our guide to how to sell shoes online first – it contains everything you need to get your boot business off the ground, in just nine simple steps!.Check out our full guide on how to find your niche for more step-by-step advice on narrowing down your niche.Focus on home decor items from specific decades or styles such as mid-century modern, Victorian, or art deco. Lastly, if you have a knack for interior design, “retro home decor” could be your forte. Offer a selection of vintage or antique jewellery, attracting to anyone who appreciate timeless and classic adornments. On the other hand, if you have an eye for timeless adornments, “antique jewellery” can be quite appealing. Specialize in offering dresses from the 50s, 60s, or 70s, catering to individuals with a love for vintage fashion. If apparel is your focus, “vintage dresses” from different eras could be a fascinating niche. You want your online store to look really put together. Men’s shoes would make this more niche, and “Retro men’s sneakers” would be better still. You’ll want to hone in on a type of product, and if possible, take things even more niche.įor example, shoes could be the type of product. Keep the word “curated” front and center in your mind, whenever you’re developing your thrift store – or choosing your stock. This is where you’re adding value for your customers you’re cutting out the “sifting” stage, and bringing the products they want directly. To do this, you need to keep in mind the idea of offering a curated selection of items. You want your online thrift store to give a very different experience. Clothes crammed onto racks, boxes of knick knacks on the floor… You have to sift through a lot of junk to find an item you like. If you’ve ever been to a thrift store, you know it can be pretty overwhelming.
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